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3 Ways To Stay Relevant In The Current Marketing Landscape

Updated: Oct 1, 2021



With everything going on in the world, the likelihood of your marketing getting lost in the depths of the internet is much greater than you think. To combat this, we’ve come up with a list of steps you should follow before going live with your campaigns and marketing initiatives.


1.Consider The Subconscious Message You’re Material Conveys


Thinking about what message you’re trying to convey sounds obvious when marketing your product. What many fail to realize, however, is how crucial this step actually is and the degree of finesse it demands. Without careful consideration and execution of your communication and branding the desired messaging can be muddled in mixed signals or lost entirely.


There are a myriad avenues of ways you could go through to market your product— there’s video, pictures, infographics-- The most important part however is: Storytelling. Storytelling ties your messaging together into clear and concise, emotional messages that resonate with the audience.



The added implementation of a story gives your audience something to hold onto and connect with. In fact, in recent studies storytelling was the keyway for marketers to understand their audience. One study noted that consumers found a painting to become 11% more valuable when the artist’s story was placed right below it. Our best advice to start conveying your message would be to find the one thing your company emphasizes and work on that.

Always keep in mind:

  • Who would this impact?

  • How do I connect this product with my audience?

  • What will this bring us and them in the future?

  • Does this advertisement tell a clear and emotional story


2. Pick your platforms carefully

There are a myriad of platforms you could use to market your product and it all comes down to who you’re trying to reach. Below are some of our favorites.

  • Twitter:

  • Tweets with video attract 10x more engagements than Tweets without video. (Twitter)

  • Promoted Tweets with videos save more than 50% on cost-per- engagement. (Twitter)



  • Test your videos to make sure they look good on mobile devices. 93% of video views happen on mobile. (Twiter)

  • 38% of video marketers plan to include Twitter in their 2020 video marketing strategy. (Wyzowl)

  • Facebook

  • Facebook is the number 1 platform where marketers plan to invest in the next 12 months.

  • 76% of video marketers plan to include Facebook in their 2020 video marketing strategy. (Wyzowl)

  • LinkedIn

  • 66% of video marketers plan to include LinkedIn in their 2020 video marketing strategy. (Wyzowl)

  • video is now being shared 20 times more often than other content formats on LinkedIn

  • Silent viewing is 70% more likely to be watched all the way through to the end. (LinkedIn)

  • YouTube

  • 88% of video marketers plan to include YouTube in their 2020 video marketing strategy. (Wyzowl)

  • More than 70% of YouTube watch time comes from mobile devices. (YouTube)

  • You can navigate YouTube in a total of 80 different languages. (YouTube)

  • Over 2 Billion logged-in users visit YouTube each month. (YouTube)

  • Instagram

  • 65% of video marketers plan to include Instagram in their 2020 video marketing strategy. (Wyzowl)

  • 1 in 4 consumers made a purchase after seeing a Story on Instagram. (Animoto)

  • 80% of accounts on Instagram follow a business,1 while 200 million Instagrammers actively visit the profile of a business every day. (Instagram)

But not every platform will be useful or relevant to every businesses marketing plan. Where is your target demographic? What do they consider interesting and why. Considering these ideas will help you identify and understand how best to reach your audience.


2.Video Marketing: Should I use it?

According to Social Media Week, video consumption is only going to continue to grow. Video consumption on mobile devices will rises by 100 percent each year. It is estimated that over half of consumers demand far more video content than what they receive on a daily basis.

So, what should you keep in mind when Video Marketing?


The Video Format

  • 82% of people find it annoying to watch videos with a “black bar” where the video hasn’t been properly optimized to display in their chosen orientation. (Wyzowl)

  • When viewing videos, 75% of people prefer to watch horizontally. (Wyzowl)

Video Length

  • 56% of videos published in the last year are less than two minutes long. (Hubspot)

Audience

  • Millennials are 1.35x more likely than older generations to say they find it easier to focus when watching videos on mobile. (Facebook)



Conclusion:

Marketing in general can be extremely , but with the right ideas and tools, your product will outshine its competitors. Remember these three key factors and in no time, you’ll be making your up the marketing ladder.

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